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Belarusian steel mill BMZ posts strong export performance in 2018

GOMEL, 12 February (BelTA) – In 2018 the Belarusian steel mill BMZ exported over 2 million tonnes of metal products worth over $1.25 billion, which was up 25.9% over 2017, BelTA learned from the company.

Last year BMZ exported steel products to 66 countries. Europe accounted for 49.1% of BMZ's exports, the CIS for 24.2% and Asia for 11.9%. The share of Africa and the Americas was 8.7% and 6.1% respectively. The top 10 importers included Russia, Germany, Lithuania, Israel, Ukraine, Netherlands, Poland, Egypt, Italy and the United States. “In 2019 we are set to maintain our positions and to build up our presence in the markets of African and Latin American countries,” the company said.

In 2018 BMZ reported the total sales of more than 2.36 million tonnes of steel products, which represents a 6.2% increase over 2017. More than 26% of shipped products were innovative.

Such achievements became possible thanks to the good relationships of the company with customers. The top priority for BMZ is customer satisfaction, convenience and communication, cost reduction for buyers.

In turn, consumers have demonstrated high loyalty according to the NPS. According to the survey conducted in 2018, the NPS stood at 81.4%. This is the maximum figure for the past four years, during which the study has been conducted. The survey covered about 150 companies – customers of BMZ in Europe, North and South America, Asia, Africa, Middle East and the CIS. “83% of the respondents said they would recommend BMZ for cooperation, 5.5% took a neutral position, and only 1.5% of respondents expressed criticism regarding interaction with BMZ,” the press service noted.

The public joint-stock company (OAO) BMZ – managing company of the holding company BMC is a high-tech Belarusian metallurgical company. BMZ has four enterprises united by the single process flow – a steel smelting division, a rolling division, a pipe division, and divisions making hardware items and suppling work tools and implements. BMZ exports over 80% of the output every year.